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Saturday, August 22, 2009

LSU has Team-Color Bud Beer Cans, other schools foaming | WSJ.com #beer #football #college #fans

Bud Light
Grant Gutierrez

Bud Light 'fan can' sold in Louisiana

Dozens of colleges are up in arms over a new Anheuser-Busch marketing campaign that features Bud Light beer cans emblazoned with local schools' team colors.

Anheuser-Busch responds that the campaign is aimed only at fans who can drink legally and that it has long supported efforts to fight alcohol abuse. It notes that the cans don't bear any school's name or logo. And it says it will drop the campaign near any college that makes a formal complaint...

Read more via online.wsj.com

Posted via web from New Orleans clippings

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