Unique. Like New Orleans: 'What Is Southern Comfort?' Campaign Rolls Out | MediaPost Publications | Marketing Daily

Southern Comfort is rolling out its first wave of new creative since its July announcement that it is moving to an all-digital media buy strategy in the U.S.

Four 30- second commercials, which will appear on television outside the U.S. and online only here, use New Orleans -- the brand's birthplace -- as a backdrop. The spots' core message is that only the unique, versatile and inclusionary city of New Orleans could have originated the liquor that shares these same qualities.

Read more via mediapost.com

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