A heat map of sales conducted over Square's mobile payment system during Super Bowl weekend. Square |
American football’s Super Bowl, like all major athletic events, is traditionally a huge boon for the city that hosts it. Analysts estimated that this year’s game, held this past Sunday in New Orleans, Louisiana, would bring $185 million to the city, which is still recovering from the impact of Hurricane Katrina in 2005.
The jury is out on exactly how much money the event brought to the city as a whole. But Square, the mobile payment system that allows vendors to accept credit cards through their smartphones and tablets, has given Quartz some stats and a couple of maps showing how the game boosted sales carried out with their software...
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