Essence Festival ‘Huge Economic Engine’ for New Orleans | Time

New Orleans Mayor Mitch Landrieu said Friday the Essence Music Festival “may be the most important event the people of this city are involved in.”

Over the past 20 years, big names from Beyoncé to former Secretary of State Hillary Clinton have drawn massive crowds to the “party with a purpose,” which has become the largest African American music festival in the U.S. The three-day event generated around $241 million in 2013

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